Creative Business Strategist | Executive Producer | Managing Director | Brand Architect | Product Developer

A champion of impactful narratives, creative business growth, and 360° production strategy.

Lauren Schell is an Producer and Creative Business Strategist with a background in commercial executive production, world-building, and business development. She helps creative agencies, brands, and production companies optimize their creative advertising business models without sacrificing the art that fuels a lot of great businesses—because great work and great margins should go hand in hand.

Lauren has worked with Emmy and Billboard Award-winning artists, taken a rom-com into development with the Harold Greenberg Fund, developed episodic content, and collaborated with global brands, agencies, and production companies to create boundary-pushing work.With a decade of experience in advertising campaign building : broadcast production, post-production, and high-impact storytelling, Lauren knows how to shape bold narratives, iconic visuals, and strategic creative ecosystems.

Whether it’s shaping the storytelling and aesthetic of a video game, scaling an agency’s production capabilities, helping a brand increase it’s experiential and in store growth strategies or navigating complex global contracts, she makes sure every piece of the creative puzzle aligns for maximum impact.

If you really want to understand what working with her is like, here’s a quote from Tina Fey that sums it up succinctly.

“Ever since I became an executive producer of 30 Rock, people have asked me, “Is it hard for you, being the boss?” and “Is it uncomfortable for you to be the person in charge?” You know, in that same way they say, “Gosh, Mr. Trump, is it awkward for you to be the boss of all these people?” I can’t answer for Mr. Trump, but in my case it is not. I’ve learned a lot over the past ten years about what it means to be the boss of people. In most cases being a good boss means hiring talented people and then getting out of their way. In other cases, to get the best work out of people you may have to pretend you are not their boss and let them treat someone else like the boss, and then that person whispers to you behind a fake wall and you tell them what to tell the first person.”

Lauren specializes in Entertainment contracts, International production in CAN/ US/ MEX, IP protection, media purchasing, music licensing, project scoping, business development, creative consulting, creative ideation & execution, A-List talent management, comedy punch up and list making. She puts kale in her smoothies and is aiming for 10k steps a day.

Clients include: Corus Entertainment, Rogers, CBC, Shutterstock Studios, Leo Burnett, Zulu Alpha Kilo, Wunderman and Thompson and the CFC has aligned her to work with some of the most recognisable brand names in the business on Tier 1 video campaign work . Client work includes: Ferrari, Nike, HSBC, TD Bank, Interac, Visa,Buick, Mark Walhberg, HGTV’s Leave it to Bryan, Subaru, Genesis and the Young People’s Theatre. If you read all the way to the end, even the mice type then I salute you. You’re my people. #Gang. You like the little details. It’s ok. It’s a weird habit. I have it too. But it’s ok. I won’t tell anyone you read all of the mice type. We’re the same kind of weird.